Last updated: 6 March 2026

Using your personal information properly is important to us, and we recognise the importance of protecting the information we collect.

This Privacy Policy describes how Totem the Label (the “Site”, “we”, “us”, or “our”) collects, uses and discloses your personal information when you visit, use our services, make a purchase from www.totemthelabel.com (the “Site”), or otherwise communicate with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. Any updated version will be posted on our Site and will take effect immediately upon publication.

How We Collect Your Personal Information

To provide our Services, we collect personal information about you from a variety of sources depending on how you interact with us. In addition to the uses outlined below, we may use the information we collect to:

• communicate with you
• provide our products and services
• comply with legal obligations
• enforce our terms and policies
• protect the Services and our customers

When you provide us with personal information to complete a transaction, verify your payment details, place an order, arrange delivery or return a purchase, we understand that you consent to our collecting and using it for that specific purpose. If we ask for your personal information for a secondary reason, such as marketing, we will either ask for your express consent or provide you with an opportunity to opt out.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services.

Information you provide directly

This may include:

• name
• billing and shipping address
• phone number
• email address
• payment confirmation details
• account login details (if you create an account)
• shopping information such as items viewed or added to cart
• customer support information when you contact us

You may choose not to provide certain information, however doing so may prevent you from using some features of our Services.

Information collected automatically

When you browse our Site, certain information may be collected automatically through cookies and similar technologies. This may include:

• IP address
• browser type
• device information
• pages visited
• referring websites
• time spent on the Site

This helps us understand how customers use our Site and allows us to improve the customer experience.

Information obtained from third parties

We may receive information from third parties who support our business, including:

• Shopify, which powers our online store
• payment processors who process transactions
• analytics providers
• marketing and advertising partners

Any information we receive from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

We are committed to protecting the information you provide and will take reasonable precautions to protect it from misuse, loss or unauthorised access. We do not sell your personal information. We use your information in the following ways.

Providing products and services

We use your personal information to:

• process payments
• fulfil and ship orders
• manage your account
• send order confirmations and updates
• facilitate returns or refunds
• provide customer support

We do not store your full credit card details.

Communicating with you

We may use your information to respond to enquiries, provide support, and communicate with you about orders or services.

Security and fraud prevention

Your information may be used to detect, investigate or prevent fraudulent, illegal or malicious activity. If you create an account, you are responsible for keeping your account credentials secure.

Marketing and advertising

Where permitted, we may use your personal information to send marketing communications or display relevant advertising. This may include marketing through services such as:

• Meta (Facebook and Instagram)
• Google advertising services
• email marketing platforms
• Shopify-integrated marketing tools

These tools may use cookies, pixels or similar technologies to help tailor advertisements and measure performance.

Newsletters

If you subscribe to our newsletter, we collect your email address so we can send you updates, product launches, promotions and brand news. We may use a third-party email marketing provider (such as Klaviyo or similar) to manage newsletter communications once enabled. You can unsubscribe at any time using the unsubscribe link included in emails or by contacting hello@totemthelabel.com

Competitions and promotions

If you enter a competition, survey or giveaway, we may use your information to administer the promotion, contact winners and distribute prizes. Where competitions are run in partnership with other brands, we will clearly state if your information will be shared with those partners. You may opt out of marketing communications at any time.

Ethical Marketing

We are committed to conducting marketing activities with integrity, transparency and respect for our customers and community. This includes ensuring our marketing communications are:

• honest and accurate
• respectful of privacy
• inclusive and fair
• socially responsible
• compliant with relevant laws and regulations

Cookies

Like many websites, we use cookies to improve your browsing experience and better understand how our Site is used. Cookies help us:

• remember your preferences
• keep your cart functioning correctly
• analyse website traffic
• personalise content and advertising

For more information about the cookies Shopify uses, please visit: https://www.shopify.com/legal/cookies. We may also allow third-party services to use cookies on our Site where applicable.

Managing Cookies

Most browsers automatically accept cookies, but you can modify your browser settings to remove or reject them. Please note that disabling cookies may affect the functionality of the Site. For more information about cookies visit: https://www.aboutcookies.org/

How We Disclose Your Personal Information

We do not sell your personal information. We may share your information with trusted third parties where necessary to operate our business, including:

• website hosting providers (such as Shopify)
• payment processors
• shipping and fulfilment providers
• marketing and advertising partners
• analytics providers

We may also disclose information where required by law or to protect our legal rights. Where possible, we ensure that any shared information is handled securely and in accordance with privacy laws.

User-Generated Content

Our Services may allow you to post reviews or other user-generated content. If you choose to submit content publicly, that content may be visible to others. We cannot guarantee the privacy or security of information you make publicly available.

Third-Party Websites

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites and recommend reviewing their privacy policies separately.

Security and Data Retention

We take reasonable steps to protect your personal information. However, no method of internet transmission or electronic storage is completely secure. We retain personal information only as long as necessary to provide our Services, comply with legal obligations or resolve disputes.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• access your personal information
• request corrections
• request deletion of your information
• opt out of marketing communications

To exercise these rights, please contact us at hello@totemthelabel.com

Complaints

If you have concerns about how we handle your personal information, please contact us. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

Totem the Label
Email: hello@totemthelabel.com